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Naming a brand or business is one of the biggest responsibilities that a branding agency can be tasked with. We understand the seriousness of these type of projects, and have walked dozens of companies through the process of selecting the right brand name.
Whether you are a new business or an established company in the process of rebranding, your name sets the tone for your brand. When you have the right name, it allows your ideal clients to choose your services with confidence, allowing your business to grow more efficiently.
At The MRKT Co., we help our clients identify a business or brand name that resonates with their target audience and attracts the right target audience. Fill out our contact form today to learn more about our approach.
Your brand name is the foundation of your business, and we’re here to help you get off to the right start. Our mission is to evoke a positive impression whenever someone hears about your company for the first time. Whether your brand is edgy, or warm and inviting, we’ll show you how to choose a name that brings your vision to the world.
While we work with brands in a wide range of industries, we specialize in the following industries:
- Hospitality Groups and Hotels
- Multi-location Restaurants
- Domestic and International Cruise Lines
- Real Estate Developers
- Food and Beverage Product Providers
- Travel Brands
Feel free to reach out if you have any questions about the types of businesses we serve.
We begin with a SOAR Analysis and our signature Brand Workshop to identify Strengths, Opportunities, Aspirations, and Results. Our Brand Workshop is a proprietary process that guides you through an articulation of your brand spirit, messaging, vibe, and goals.
The Name Exploration process begins with an interactive session between our team and stakeholders in your organization. Through a series of exercises, we are able to identify Naming Criteria, Brand Attributes, and Naming Categories that work for your brand. The session lasts approximately 2 hours, and sets up our team for the initial Naming Presentation.
We ensure that we are providing you with a brand name that is free of legal conflict and/or brand confusion, including checking business directories, USPTO, as well as the availability of relevant domain names and social media usernames. We ensure that you are starting off with a brand name that has longevity, scalability, and equity.
We will then use crowdsourcing to poll a large number of people in your target audience to see how well they react to your new name. We will collect positive, negative, and neutral audience reactions to inform your decision.
This is the fun part. While we can do all the market research in the world, part of the brand name exploration process is about choosing a name that feels right to you. We then identify our front runners and present basic mock ups to help visualize the application of the selected names. A basic brand visualization helps our clients feel confident about the naming choice they are making.
After we have identified the perfect name, we will begin building your branded materials, incorporating your new name into your website, social media marketing, printed collateral and more. Fill out our contact form to get started today.
Once we have collaborated on the perfect name for your business and you feel good about your selection, our team will guide you through the rebranding process. Here is what we offer with each new name:
Once we have established your new name, we will provide you with a comprehensive Logo Suite and Brand Style Guide, so everyone on your team knows how your name should be used in marketing and promotional efforts.
Once we have created your new logo, we offer guidance on how to apply that new name to your social media profiles, website, and online presence so you can grow brand awareness efficiently.
At The MRKT Co., we are a group of creative thinkers who bring big-caliber ideas to startups and companies that are rebranding. We are passionate about the products and services you sell and are here to bring your big ideas to life in a way you never thought possible. Our team can help you build a solid plan around your vision and help you execute your branding plan with confidence.
Our brand naming and exploration services are a long-term investment into the future of your company. Contact us to get a custom quote today. A great option for new brands or businesses are our Business Essentials Package, which includes a complete Name, Brand, and essential collection of Marketing Materials to launch your business.
Even if you already have an established brand, there may be times when it is a good idea to change or modify your brand’s visual identity to better serve your audience. Here are some times when you may want to consider a brand renewal:
You may want to change your brand’s visual identity when your business moves into a new market, expands its products and services, or shifts to a new audience. This allows you to better reflect your business’ new direction.
It may also be a good idea to reconsider your brand identity after a new business acquisition. This allows you to create a presence that resonates with the existing client base of the company you have acquired so you can better serve their needs.
You may simply decide to engage in brand renewal whenever you feel your brand needs to be refreshed. We are here to identify branding that incorporates your new vision and direction. Once we have identified a new visual identity, we help you make the transition as smooth and seamless as possible.
If you are ready to choose a name for a new business or rebrand an existing business, fill out our contact form. We look forward to helping you build a more memorable presence.