Location

Palm Springs, CA

Industry

Hospitality

Royal Sun

After leaving Life House Hotels and becoming an independent hotel concept, Royal Sun Palm Springs turned to The MRKT Co. to develop a comprehensive hotel branding strategy that captured the essence of their modern desert retreat. Through our proprietary Brand Workshop, we collaborated closely with the client to uncover key brand themes that would define the experience they wanted to create: desert magick, the natural allure of Palm Springs, a conscious community, and the journey of self-exploration.

what we did

Brand Messaging, Brand Development, Brand Book, Brand Training

Our process began by translating these themes into evocative messaging and copy. We crafted taglines and long-form narratives designed for versatility across marketing platforms. For desert “magick”, the focus was on mysticism and transformation, with language like “Love Your Ritual” and “Rise with the Sun, Rest with the Stars.” For Community, we highlighted connection and inclusivity with phrases such as “Come as One” and “A Gathering Place.” Lastly, the theme of Introspection inspired reflective language like “A Little Lost, A Little Found” and “Exactly Where You Need to Be.”

With the foundation of the hotel branding established, we turned to the visual identity. Inspired by the golden hour hues of the desert and the nostalgia of the sixties, we developed a warm, inviting color palette. Custom icons—crafted from hand-drawn illustrations—brought a personal and artistic touch to the brand, while a full logo suite ensured consistency across all applications.

Once the brand guidelines were finalized, we trained the onsite team, PR, and social partners on how to effectively implement the hotel branding elements. This included practical applications for creating marketing materials that aligned with the brand’s ethos.

Royal Sun Palm Springs’ cohesive and inspiring hotel branding now serves as the cornerstone of its marketing efforts, inviting guests to experience a retreat defined by connection, self-discovery, and the enchanting magic of Palm Springs.

short format messaging

A modern desert retreat rooted in the mystic landscape of Palm Springs.

Royal Sun Palm Springs is a desert hideaway for the curious and connected.

A Palm Springs oasis made for those who seek to connect with others and themselves.

 

Long Format Messaging
Discover a desert hideaway where Palm Canyon Drive meets the San Jacintos. Built in the heyday of Palm Springs, our 66-room retreat is inspired by the mystic allure of our city, beckoning curious travelers who seek exploration of their surroundings and themselves.

Watch the sun circle the sky in our outdoor pool and lounge before drifting into intimate conversations under the stars. We honor the elements of our dramatic desert landscape through daily rituals that engage the senses and lift the spirits.

When you’re here, you become part of an innate community. From our programming to curated social spaces, we draw together people from all walks of life to work, play, and connect in a natural and fulfilling way.

Royal Sun Palm Springs is not an escape, but rather, a return to self. A canvas for enrichment of the mind, body, and soul, to bring you closer to your natural self. A little lost and exactly where you need to be. We’re so happy you’re here.