Pompano Beach, FL
Our clients were looking for a fresh brand for their Mexican-inspired concept facing the Atlantic Ocean. The goal was to create a beachy brand identity that informed their interior design perspective as well as the culinary and beverage programs. After conducting a name exploration, we built out a full brand system and created a holistic marketing strategy for a cohesive brand experience.
Baresco was born from a pastiche of cultural references of a 1950s road trip through the South mixed in with Tulum-inspired vibes that resonated with the restaurant’s tropical beach surroundings. We also brought the concept to life through humorous Spanglish messaging that underlined its playful, yet authentic culinary approach.