West Palm Beach, FL
To stand out against the compset and meet the needs of our cruise client’s ongoing promotions, we produce a high volume of digital assets while creating a consistent look and feel for the brand. After establishing visual guidelines that felt ownable in the market, we continue to evolve the brand identity through the ongoing delivery of assets for both promotional and seasonal campaigns.
Using the established brand equity of Margaritaville and the convenience of the product’s 3-day, 2-night concept, we created an ownable evergreen campaign that conveyed the brand themes of authenticity, optimism, connection, and ease. By establishing photography guidelines and messaging framework, we can create endless variations of evergreen creative for testing while staying true to the brand identity.